What do you think elite colleges look at when they admit students into their institution?

I'm a California State University,Fullerton (CSUF) graduate with a major in Radio-TV-Film and Psychology.I would say my overall GPA and academic record's not that impressive. I've graduated in the year of 2009 with an overall GPA of 3.12 and major GPA of 2.72 at CSUF and a transfered GPA of 3.52 as a community college student at MiraCosta College. The only thing i can be a little bit impressed about is my written purpose statement,four referal letters;two from college professors,one from a company I used to intern at, and one from my church pastor.I have some extracurricular activities and community service work,including the multicultural workshop,social justice summit,and university leadership award.I've recently applied to the master programs of international journalism and international design and communication management of colleges in UK,which are University of Leeds and University of Warwick and both schools have admitted me and have given me unconditional offers,they do not require GREs.Leeds have acclaimed the top ten universities in UK and ranked #26 in national ranking in Times and has a world ranking of #99,which is above UC Davis,UC Santa Barbara,UC Santa Cruz,UC Merced,UC Riverside,UC Irvine and USC in world ranking in US news and world report.Warwick is even more impressive,acclaimed top ten national funding univesities in UK,and ranked #7 in national ranking in Times,only 5 and 6 ranks below Oxford and Cambridge,Leeds and Warwick are both consider one of the top 20 schools within the russell group,which is equivalent to the American Ivy league. (http:// www.wikipedia.com/russellgroup) Warwick ranked #58 in world ranking,in close tie with NYU and only 19 ranks and 26 ranks below UC Berkeley and UCLA and ranked above UCSD in US news and world report.What do elite college look at when they admit students into their program?